Once mobile betting launches in New York, it’s going to become a very profitable business for those operators that get the license. This is the reason why prominent bookmakers have decided to join forces and create a super bid.
The story goes that earlier this week, the New York Gaming Commission received a total of six applications, made by 14 different companies. One of those applications is the super bid made by FanDuel, DraftKings, BetMGM, and a few other major companies. FanDuel has entered the license race as the primary applicant, with other companies serving as partners.
New York Yankees are Part of Super Bid
Among the brands that got involved in the super big are the New York Yankees, who embarked on this venture through their branch called The Yankee Entertainment and Sports Network, or YES for short.
YES is sports network focused on the New York State, which offers comprehensive coverage of the Yankees games, as well all the additional stuff regarding the MLB franchise. In addition to covering New York’s most successful baseball team, YES also provides coverage of two other NY-based sports teams – the Brooklyn Nets (NBA) and New York City FC (MLS).
Kambi Proposed Five Sportsbook Partners
The consortium led by FanDuel isn’t the only one to come up with a super bid. Something similar was done by the European sports betting tech developer Kambi, who partnered up with Penn Sports Interactive and Fanatics.
This isn’t the first time this month that Penn National has gotten into the news headlines regarding NY sports betting. Some ten days ago, it was announced that the company has acquired theScore, a Toronto-based digital media company, whose purchase cost $2 billion.
In addition to PennNational, the e-commerce company Fanatics also got involved in the proposal.
Fanatics Getting Into the Gambling Space
Although Fanatics was previously known only as a sports e-commerce brand, the company is looking to expand its business. The decision to get involved with the NY sports betting industry comes after Fanatics raised $325 million earlier this month, with celebrities like Jay-Z investing in the company.
Another factor pushing the company towards the mobile betting business is the fact that the company has recently hired the former boss of FanDuel Matt King.